Practical Marketing SolutionsWe work to deliver effective marketing solutions within the reality of your day-to-day constraints, whether they be technical, budgetary or skills based.
We would all like to change some things about the circumstances in which we work. Even if that is possible, significant change usually takes time. Whilst we can help you address longer-term objectives, we recognise that you still have to deliver on current targets. To do that, you need practical solutions that recognise where you are now and that bypass some of the frustrations that have been holding you back.
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the foundations of good direct marketing
Data Warehousing
The heart of any good customer communication strategy is a robust single customer view that brings together information about a customer and their household from each of your channels and touch-points into a single data warehouse. Read more... |
Analysis & Reporting
Insightful strategic reviews that help you see the wood for the trees; a standard suite of marketing MI based on standardised definitions; smart campaign design with effective segmentation and modelling; reliable campaign ROI evaluation. Read more... |
Communication Strategy
A joined up strategy designed to maximise product and seasonal opportunities; proactive management of the customer journey; improved engagement with customers in order to promote retention and foster loyalty. Read more... |