Analysis and Reporting
We typically start a new relationship by pulling data together from various sales and transactional sources to create a single customer view. Then, using that view as a basis, we undertake a thorough review of recent marketing activity and how the customer journey develops.
Once we have a basic platform in place we help clients develop a suite of marketing management reports that provide a high-level view of marketing performance. Alongside that, we develop robust reports that reliably measure the ROI of marketing spend across channels.
To drive the efficiency of direct communications we develop targeting segmentations/models and a framework for the effective personalisation of propositions/offers.